Setting a fee for clear aligner therapy can be challenging, but it's crucial to set a fair fee for the service you provide.
In this article, I will provide you with some tips on how to come up with a reasonable fee for clear aligner therapy.
Start by considering all the factors that affect your profit:
Consider the cost of materials and equipment
To set a fair fee for clear aligner therapy, it's essential to consider the cost of materials and equipment used in the process: digital scanner, impression material, radiographs, aligner cost, staffing, and general practice overhead. Then determine the length of time it will take you to complete the case: An hour for the workup, an hour for treatment presentation, 15-30 minutes for each check-in, and perhaps an hour for the final case completion. Multiply that number by an estimate of hourly G&A overhead for your practice.
Factor in the complexity of the case
Another factor that affects the fee for clear aligner therapy is the complexity of the case. Some cases require more aligners than others, and some cases are more challenging to treat than others. It's essential to take the complexity of the case into account when setting your fee. When you complete a pre-evaluation with Orthosnap, we’ll give you an idea of how many steps it might take to complete a case before you present to the patient.
Consider the time and expertise invested in your training
Clear aligner therapy requires a certain level of expertise and time commitment. It's essential to consider the amount of time and expertise required to complete the treatment when setting your fee. The more expertise and corresponding commitment to your craft, the higher the fee should be.
Research your competition.
Researching your competition can help get a reasonable feel for what is normal for clear aligner therapy. Look at what other dentists and orthodontists in your area are charging for the same service. You don't want to charge too much and drive away potential patients, but you also don't want to undercharge and undervalue your services. Rest assured that with Orthosnap, we’ll help you deliver clear aligner therapy more profitably to your patients at a price point that still competes with DTC brands.
Consider offering financing options
Sound expensive? It certainly is for most patients but offering financing options, such as payment plans or third-party financing, help make the service more accessible to your patients and works well with Orthodontic care with happens over the course of months and years.
By considering the cost of materials and equipment, your chairtime, the complexity of the case, the time and expertise required, researching your competition, and offering financing options, you can set a fair and reasonable fee for your services. Always remember to provide excellent service and quality care to your patients, and they will be happy to pay a fair fee for services delivered by a professional they trust.